EMERGE SMARTER Blog

How Brands Can Respond to the Movement Toward Craft

Matt Werner, Senior Analyst

Over the past decade, the beer industry has gone through a dramatic shift as craft beer has gobbled up market share at the expense of macro brands. While the craft beer scene provides the most convenient example of evolving consumer tastes, many other ca...

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Disrupting Traditional Market Research

Jim Farina, Logistics Manager

One of the most dreaded tasks for a market researcher is the prospect of having to break bad news to a client and their invested stakeholders. For a good researcher, this goes along with the territory.

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The Connection Between Hair and Identity in Black Culture

Ashleigh Williams, Senior Research Analyst

The expression of beauty through hairstyles has been a long-standing signature of Black culture. To help in understanding the emotional significance hair has on Black culture and identity, one doesn’t have to look too far within our Black communities to...

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A Lesson for Brands in Empathy Building

Jorge Martinez, Vice President

Marketers of the world take note: being inclusive pays off. Make sure your campaigns are illuminated by the power of inclusion and diversity so that the power of people itself makes your brands’ connections to them impactful.

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