The Use of Emojis in Market Research

Erika Hammer, Senior Research Director

Now, there's a vast library of these emojis that can be found on most devices and the number continues to grow. So instead of simply using the symbols to depict '<3' as a heart, we we now actually see a real heart.

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How Our Environment Influences What We Buy

Elena Lyrintzis, Research Analyst

The way we interact with environmental stimuli can seriously impact our purchasing behavior. We offer three environmental factors that shape purchases and why they matter for marketing.

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Seven Keys to Understanding the Parent/Child Shopping Dynamic

Terrie Wendricks, Vice President, Shopper Eyes

Kids can have an influence and play a significant role in the purchase decision for kid-oriented products. Because of this, it is important for brands to consider the influence that a child can have on their parents for their particular category.

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The High Price of Being Single

Anthony Bahr, Senior Research Director

When starting this deep-dive into the lives of The New Independents we, along with our partners at TPN, presumed that singles not only had more freedom to spend their money but, overall, were in a better financial situation than married people. This was o...

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Clean Food Label Initiative: A Warning for Brands

Zach Olsen, Research Analyst

Although market trends in the past 15 years indicate a shift toward production and labelling of foods as "all natural," "unprocessed," and now as "clean," the FDA has not yet provided any approved definitions for these terms (or any variations of them). ...

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