EMERGE SMARTER Blog

Five Tips for Conducting Research with Millennials

Brenda Hurley, Executive Vice President

There has been plenty of talk over the years about how the millennial generation is different from the rest and why it's important for companies, politicians - everyone to care about them. We partnered with The Agency to create a unique research community...

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Understand Your Brand's Multicultural Audience

Jorge Martinez, Sr. Director LatinoEyes

To have a strong, authentic understanding of multicultural audiences and know how to effectively reach them, you need firsthand interactions with your multicultural consumers. In other words, you have to walk a mile in their shoes.

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Toys for Kids and Kiddults Alike

Mary Mcllrath, Senior Vice President

Toy Fair 2016 and the Digital Kids conference F are where toy makers reveal their latest innovations for kids (and adults) and do business with retailers, marketers, and media buyers. Here are a few high-level takeaways from the trade show floor and the c...

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