EMERGE SMARTER Blog

Navigating Your Shoppers' Journey

Terrie Wendricks, Vice President, Shopper Eyes

Between computers, tablets and mobile phones, brands now have the opportunity to reach shoppers no matter where they are and what they are doing. But how does this affect what individuals actually purchase and how they come to make that decision?

Read More

What Kids Want for the Holidays in 2015

Mary McIlrath, Ph.D., YouthBeat

Our 2015 Holiday Wish List survey is in, showing that kids' desires may be simpler than we think. From this data, we put together an infographic to give you insights into what today's youth are putting on their wish lists this year.

Read More

The New Independents: The Single Adult is Not Who We Thought they Were

Dave Mastrofski, Vice President - Quantitative Research

What we found when we explored singles' attitudes and behaviors to brands, shopping, and lifestyles confirmed our suspicion: the face of single adults in 2015 was very different than the one that marketers and even market researchers may have set in their...

Read More

The New Independents: Marketing to the Single Adult

Dave Mastrofski, Vice President - Quantitative Research

Maybe you saw the media splash that month that occurred after the U.S. Bureau of Labor Statistics reported that for the first time in our national history, the number of adults who were single outnumbered those who were married.

Read More

Participation Trophies According to Kids, Tweens, and Parents

Mary McIlrath, Ph.D., YouthBeat

An "Om" parent might act similarly to James Harrison from the Pittsburgh Steelers, who this summer famously declined sports participation trophies for his sons. His gesture encouraged his children to work hard to earn an emblem of success, rather than rec...

Read More

Why You Should be Marketing to Grandparents

Sharon Seidler, Senior Vice President

There is another cohort that doesn't have the contemporary pizzazz of Millennials, but is, nevertheless, powerful and ripe for many products and services. I'm talking about what I have termed the Generation-Skipping Spenders (GSS).

Read More

Millennials' Entrepreneurial Mindset

Jane Ott, VP, Quantitative Research

Millennials have grown up in a tech-centric world which has shaped their attitudes and approaches to problems. It has broken down barriers for entry, regardless of whether those barriers are finding a group of other like-minded people through social netwo...

Read More