Toys for Kids and Kiddults Alike

Mary Mcllrath, Senior Vice President

Toy Fair 2016 and the Digital Kids conference F are where toy makers reveal their latest innovations for kids (and adults) and do business with retailers, marketers, and media buyers. Here are a few high-level takeaways from the trade show floor and the c...

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What Kids Want for the Holidays in 2015

Mary McIlrath, Ph.D., YouthBeat

Our 2015 Holiday Wish List survey is in, showing that kids' desires may be simpler than we think. From this data, we put together an infographic to give you insights into what today's youth are putting on their wish lists this year.

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Why You Should be Marketing to Grandparents

Sharon Seidler, Senior Vice President

There is another cohort that doesn't have the contemporary pizzazz of Millennials, but is, nevertheless, powerful and ripe for many products and services. I'm talking about what I have termed the Generation-Skipping Spenders (GSS).

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