EMERGE SMARTER Blog

The New Independents: The Single Adult is Not Who We Thought they Were

Dave Mastrofski, Vice President - Quantitative Research

What we found when we explored singles' attitudes and behaviors to brands, shopping, and lifestyles confirmed our suspicion: the face of single adults in 2015 was very different than the one that marketers and even market researchers may have set in their...

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The New Independents: Marketing to the Single Adult

Dave Mastrofski, Vice President - Quantitative Research

Maybe you saw the media splash that month that occurred after the U.S. Bureau of Labor Statistics reported that for the first time in our national history, the number of adults who were single outnumbered those who were married.

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