EMERGE SMARTER Blog

Market Research and The Rising Data Tide

Matt Werner, Senior Analyst

A summary of key takeaways from the NY Quirk’s Event which includes thoughts on the adoption and use of machine learning, VR and big data in marketing research.

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Navigating Your Shoppers' Journey

Terrie Wendricks, Vice President, Shopper Eyes

Between computers, tablets and mobile phones, brands now have the opportunity to reach shoppers no matter where they are and what they are doing. But how does this affect what individuals actually purchase and how they come to make that decision?

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