EMERGE SMARTER Blog

Market Research and The Rising Data Tide

Matt Werner, Senior Analyst

There are new technologies and methodologies that are influencing just about every aspect of market research, and it's more important than ever to stay on top of these changes.

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Navigating Your Shoppers' Journey

Terrie Wendricks, Vice President, Shopper Eyes

Between computers, tablets and mobile phones, brands now have the opportunity to reach shoppers no matter where they are and what they are doing. But how does this affect what individuals actually purchase and how they come to make that decision?

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