EMERGE SMARTER Blog

The High Price of Being Single

Anthony Bahr, Senior Research Director

When starting this deep-dive into the lives of The New Independents we, along with our partners at TPN, presumed that singles not only had more freedom to spend their money but, overall, were in a better financial situation than married people. This was o...

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The New Independents: The Single Adult is Not Who We Thought they Were

Dave Mastrofski, Vice President - Quantitative Research

What we found when we explored singles' attitudes and behaviors to brands, shopping, and lifestyles confirmed our suspicion: the face of single adults in 2015 was very different than the one that marketers and even market researchers may have set in their...

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The New Independents: Marketing to the Single Adult

Dave Mastrofski, Vice President - Quantitative Research

Maybe you saw the media splash that month that occurred after the U.S. Bureau of Labor Statistics reported that for the first time in our national history, the number of adults who were single outnumbered those who were married.

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