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Jack Be Nimble, Jack Be Quick: Combining In-Person and Online Qual for Faster, More Flexible Results with Kids

March 14, 2012 at 1pm (central)
Presenters: Mary McIlrath, Senior Vice President, and Erin Barber, Vice President

Online qualitative with kids?  It’s not a fairy tale. Our veteran youth and family experts have pioneered a dynamic hybrid method that leverages the strength of digital natives’ comfort with technology, supported by traditional observation and interpretation.  We will present a case study on the nature of performance and fame to illustrate how to successfully “jump over the candlestick” into the world of online qualitative with kids.  We will explore:

  • Our unique hybrid method and why it works
  • Benefits and drawbacks of online versus in-person methods with kids
  • Case Study: “Performance and Fame,” and implications for your brand
  • How online qualitative can work for your kids’ study
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