business-to-business

B2B and B2C research are like red and white wines—the same, except they’re not.

Conducting research with business people takes experience. Reaching an audience from small, medium, or large businesses presents unique issues that aren’t encountered in consumer research. A research partner who understands the special demands of reaching a B2B audience and understanding their point of view is a must.

Simply put, business people have a stake in the companies they buy goods and services from that consumers seldom do. They’re prepared to be frank and willing to offer honest, balanced feedback. They don’t respond well if they think you’re wasting their time or not focusing on the important issues.

It takes experience not only to get business people to participate in research projects but also to draw them out. It takes Interviewers who understand business, the ins and outs of particular industries and approaches that respect the realities of people’s schedules. It takes a willingness to listen and take client comments seriously as well as treating serious issues with respect.

We’ve worked in a broad range of industries in the U.S. and Latin America, Europe, and the Pacific Rim, with respondents from C-level executives of large corporations to small business owners and entrepreneurs. Our senior-level analysts have the maturity and business experience to have intelligent discussions with corporate decision-makers, physicians and other medical professionals as well as people all along the supply chain.