parentspeak shared community

The most cost-effective route to an online customer community.

There is no faster, more economical way to get feedback, explore new concepts, and answer the questions that come up every business day but don’t justify the expense of a full-scale research project.

ParentSpeak is C+R’s shared research community with a generous sample of moms, dads, kids, tweens, and teens, representing both the general population and the Latino community. Community members have been pre-identified based on demographics, category behavior, and attitudes.

Create an intimate relationship with your target consumers with an advisory group within ParentSpeak. You can monitor the ongoing dialog among your consumers, and engage them with the tools we provide:

  • Online Chat Sessions/Focus Groups
  • Web Bulletin Boards
  • Online discussions
  • Online “Exploratory” Surveys
  • Collage building
  • Photo/Video Journals
  • Diaries
  • Voicemail shop-alongs
  • A&U Studies
  • Concept Evaluations
  • Advertising Testing
  • Packaging and Naming
  • Web/Usability Tests
  • IQ Sessions

Recommended for | competitive landscape, name testing, package testing, consumer profiling, product benchmarking, label testing, youth + family, latino

Download - Parentspeak Shared Community