online surveys

Anybody can whip up a quick survey.
Are you willing to trust your business to just anybody?

Most businesses have lots of good insights, but which ones will drive the business forward? How much can you trust them? If you’re making decisions based on research, then you’re definitely asking yourself these questions.

Online surveys look easier than the more traditional ways of doing things. It’s pretty easy to write some questions, post them on a website, and count up the answers. Those results may stimulate discussion, but you better not bet the farm on them.

We know that you don’t want to get into a big discussion about internet sampling, the intricacies of questionnaire construction, balancing the results of early responders to survey invites against the systematically different results from late respondents, using least-filled quota algorithms to make sure low-incidence respondents get counted, eliminating straight-liners and other cheats, or using digital fingerprinting to prevent fraud. We’ll handle all that.

We’ve been conducting online surveys since 1999—from overnight turnarounds to concept testing programs, in-home use tests, massive segmentations and continuous tracking programs—with everyone from kids to Matures, general population samples, tiny niche markets, business people, and Latinos. Everything.

Recommended for | state-of-the-marketplace, segmentation, competitive landscape, concept testing, positioning testing, pricing, name testing, package testing, message effectiveness, communication effectiveness, brand power scoring, brand identity + equity assessment, A&U, customer satisfaction, brand tracking, youth + family, latino, shopper insights, business-to-business