Sometimes the best approach is to just pick up the phone and call!

Have you gone back and forth, and then back and forth yet again trying to hash something out over email? Getting frustrated when a serious question is answered with a quick, ungrammatical message? Trying to make three important points and discovering that the person on the other end stopped reading after the first one?

You can have the same kind of problems—and more—as a researcher. Online surveys are wonderful in many ways, but what if you need a live human to probe more deeply and clarify answers? Or maybe you need to conduct a follow-up survey after your customers contact one of your phone centers and all you have are the phone numbers they called in on? Or your customer base simply isn’t internet-savvy and can’t be reached reliably online? What if you need the confidence of the best understood sample frame available based on a generation of analysis of telephone sampling?

We’ve been doing phone studies for a generation and have never lost the skills to manage the intricacies of telephone sampling and interviewing. We’ve conducted phone tracking projects for clients in many fields—some that ran as long 20 years. We’ve also been handed mis-managed telephone trackers to resuscitate, carried long-term tracking projects from the phone center to the web, and we’ve blended in mobile response and immediate on-site measurement.

Recommended for | state-of-the-marketplace, competitive landscape, communication tracking, customer satisfaction, matures, business-to-business