real time learning

Can’t wait for results? Don’t.

Have you wished that while your team was making decisions they could have a direct conversation with your customers? Have you wanted consumer feedback mid-stream because the team had a new thought or great idea that your research hadn’t anticipated? Have you wanted a way to get all your stakeholders into one room and really focus on the consumer point of view?

Probably not. Why even think about things that aren’t possible? But, of course, they are possible. We even offer you two ways to do it:

• C+R’s Interactive Query (IQ) method is a quantitative and qualitative hybrid that allows you to see results of 50, 100, or more surveys in real time with the ability to add or change questions and interact with consumers on the fly. IQ sessions big enough for some quantitative heft. They’re open and flexible enough for qualitative insights to evolve and are done in real time. Interactive Query is powered by Invoke Solutions.
• C+R’s Digital Day Camp brings your team together in real time with an online community recruited to your specifications and ready to engage in conversation, discuss concepts, and react to your ideas. You bring your internal team, we bring facilitators trained to help them create, question, collaborate, and decide. And a whole community of consumers stands ready to lend their thoughts.

Recommended for | concept testing, positioning testing, pricing, name testing, package testing, label testing, youth + family, latino