Leveraging Channel Shopper Community to Drive Collaboration
Client was looking to better understand a channel's shoppers and establish itself as key channel partner in order to grow channel trip frequency and expand the client's brand offerings in the channel.
A four month on-line community was created for ready access to channel shoppers. We utilized diverse research tools including on-line journaling, mobile missions, videos, quick polls, forums, and quantitative surveys to obtain a complete picture of this channel shopper's world.
We designed and delivered a series of sales ready materials (Newlsletters and Infographics) to share insights with both our client and their retail partners. Results influenced actions on conversion, merchandising, and digital communication.
Through this program of research, the client established itself as a thought leader and critical business partner to its channel partner.