Webinar: Putting the Preschool Market into Perspective

Presenter: Amy Henry, Vice President, Youth Insights

This webinar occurred on January 31st at 1pm (CT). Contact us if you would like more information about this past webinar.

Preschoolers have more power in American households than ever before – they have always had opinions, but those opinions are taken more seriously by today’s parents, who seek to listen and learn from their preschoolers as much as they try to teach them.  Today’s preschoolers no longer have to settle for oversized baby stuff, or wait for big kid stuff…They have a culture that they can call their own. And parents of preschoolers are highly invested in the choices they make for their preschoolers, as they know that their decisions about their children’s education, eating, and entertainment sill set the stage for their child’s preferences  and opportunities in the years to come.

In this webinar, you’ll learn:

• The critical issues facing today’s preschool parents and their children
• Insights that will affect your ability to better connect with them
• Cases that show how the best preschool brands are navigating this tricky terrain
• Practical considerations that come into play when preschool parents are making decisions in your category
• Finally, we’ll describe some of the best practices in conducting research with this age group – and introduce you to some of C+R’s most effective tools for uncovering their needs