CopyIQ: The Perfect Blend of Qual and Quant to Test Creative
Thursday, August 31 | 1 pm CT
There is an exorbitant amount of time, money and energy put into developing your brand's advertising creative. So, how do you ensure that your advertising is hitting the mark? C+R Research's CopyIQ is an online and interactive research methodology that seamlessly blends innovation, art, and science to evaluate your brand's early-stage creative quickly and easily. Whether you need to test rough-cut ads, finished commercials, storyboards, positioning themes or more, CopyIQ is the perfect method that marries qualitative and quantitative to get quick, comprehensive creative testing done at a fraction of the cost.
In this webinar, you'll learn more about CopyIQ, some of its new features and how it can deliver actionable creative testing results on time and within budget. We will cover:
- The unique approach of CopyIQ as a means of efficiently and effectively collecting qualitative research on a quantitative scale
- New features of CopyIQ to provide on-the-fly dynamic analysis in real time
- Case studies highlighting how CopyIQ brings the best of both qualitative and quantitative worlds to early creative decision making
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