The Culture Effect: Multicultural Millennials And Health
About This Webinar We live in a multicultural world where cultures mesh and influence one another. As consumers seek out brands they can relate to or they feel care about them, culture plays an important role in their choices. This is even more apparent with Multicultural Millennials. There are a multitude of cultures that influence…
Exploring the Impact of Healthy Living Trends on Hispanics’ Purchase Choices
About This Webinar Every September 16th begins National Hispanic Heritage month. During this time, Hispanics and Latino Americans celebrate their heritage and culture. Undoubtedly, traditional foods and beverages are key to these celebrations as families, friends and communities gather to express love for their cultural traditions. Indulging for such a meaningful celebration comes as no…
Understanding the Hispanic Shoppers’ Digital Engagement
About this Webinar In a world of constant mobility and ever-changing technology, shoppers crave the ability to include digital tools in their decision making. From researching your brands and reading product reviews before going to the store, to in-the-moment price comparisons and sharing their in-store experience with others, mobile devices and digital technology have become…
LGBT Perspectives: Narratives from an Untapped Segment
About This Webinar Have you wondered how targeted outreach to the LGBT community would work into your marketing plans? C+R Research and CMI represent two established research companies with unique and successful histories. Collaboratively, we help clients better understand the perspectives and opportunities among the LGBT population-a community representing an estimated $800B in spending power…
Filling Up The Shopping Cart | A Look At Bicultural Hispanic Shoppers
About This Webinar It’s no secret that the growth of the Hispanic market has been extraordinary. And just as importantly, the characteristics of the growth segment within the Hispanic market are reshaping this population as a whole. U.S. Hispanics are now younger, more bicultural, and exposed to more products, services, cross-media and messaging than ever…