Illuminator® Solutions to Amplify Shopper Insights
About This Ebook Solutions to Amplify Shopper Insights:ILLUMINATOR THE “WHY” BEHIND CONSUMER ATTITUDES. THE “WHAT” BEHIND SHOPPER BEHAVIORS. The crossroads of attitudes and behaviors has always been a key focus to aid us in understanding the trajectory of brands and to keep pace with evolving shopper patterns. In the past, the connection between these two components…
Illuminator: How to Get Clearer Shopper Insights for your Brands
About This Webinar The crossroads of attitudes and behaviors has always been a key focus to aid us in understanding the trajectory of brands and to keep pace with evolving shopper patterns. In the past, the connection between these two components were mainly accomplished indirectly, and many times with assumptions attached. Now, we have the…
