Illuminator® Solutions to Amplify Shopper Insights

Illuminator® Solutions to Amplify Shopper Insights

About This Ebook Solutions to Amplify Shopper Insights:ILLUMINATOR THE “WHY” BEHIND CONSUMER ATTITUDES. THE “WHAT” BEHIND SHOPPER BEHAVIORS. The crossroads of attitudes and behaviors has always been a key focus to aid us in understanding the trajectory of brands and to keep pace with evolving shopper patterns. In the past, the connection between these two components…

Mapping the Online Shopper Journey

Mapping the Online Shopper Journey

About This Webinar With an estimated annual growth rate of 10% over the next five years, e-commerce sales have become a strategic imperative for manufacturers and retailers alike. But little is understood about the nuances of the e-commerce shopper journey. How does this journey differ from purchasing at bricks-and-mortar? What are the motivations, decision-making processes,…