Illuminator® Solutions to Amplify Shopper Insights
About This Ebook Solutions to Amplify Shopper Insights:ILLUMINATOR THE “WHY” BEHIND CONSUMER ATTITUDES. THE “WHAT” BEHIND SHOPPER BEHAVIORS. The crossroads of attitudes and behaviors has always been a key focus to aid us in understanding the trajectory of brands and to keep pace with evolving shopper patterns. In the past, the connection between these two components…