Mapping the Online Shopper Journey

Mapping the Online Shopper Journey

About This Webinar With an estimated annual growth rate of 10% over the next five years, e-commerce sales have become a strategic imperative for manufacturers and retailers alike. But little is understood about the nuances of the e-commerce shopper journey. How does this journey differ from purchasing at bricks-and-mortar? What are the motivations, decision-making processes,…