Mapping the Online Shopper Journey
About This Webinar With an estimated annual growth rate of 10% over the next five years, e-commerce sales have become a strategic imperative for manufacturers and retailers alike. But little is understood about the nuances of the e-commerce shopper journey. How does this journey differ from purchasing at bricks-and-mortar? What are the motivations, decision-making processes,…
Effective Ways to Uncover Deep Emotional Insights from Online Qualitative Research
About This Webinar The buzz right now among brand marketers and researchers is all about consumer empathy. How to identify it.How to foster it.And how to leverage it. As online qualitative has emerged as a go-to technique in the market research toolkit, some have wondered whether it can truly deliver the type of intimate insights…
Step Right Up: Increase Your Odds of Landing in Mom’s Shopping Cart
About This Webinar Several years ago, food manufacturers received enormous pressure from activist groups to reduce or stop advertising indulgent foods to children. While some companies switched to advertise “better for you” food products to children, others began to only target their advertising to the parents. So we went on an exploratory quest to understand…
Omni-Channel Marketing: Creating the Seamless Shopper Journey
About This Webinar In a world of mobile devices, online experiences and social media, the consumer/shopper path to purchase has evolved dramatically since Procter and Gamble and A.G. Lafley’s “First (at shelf) and Second (product experience) Moments of Truth.” In fact, Google has since coined the term “Zero Moment of Truth” that refers to all…
