About This Webinar This Webinar Has Now Ended. Please Complete The Form To Watch Now. A day doesn’t go by when there isn’t a headline in the media about what’s happening in the dynamic world of e-commerce. What role does e-commerce play for your business? How do you research the shopper journey to understand the critical,…
About This Webinar With an estimated annual growth rate of 10% over the next five years, e-commerce sales have become a strategic imperative for manufacturers and retailers alike. But little is understood about the nuances of the e-commerce shopper journey. How does this journey differ from purchasing at bricks-and-mortar? What are the motivations, decision-making processes,…
About This Webinar The buzz right now among brand marketers and researchers is all about consumer empathy. How to identify it.How to foster it.And how to leverage it. As online qualitative has emerged as a go-to technique in the market research toolkit, some have wondered whether it can truly deliver the type of intimate insights…
About This Webinar Several years ago, food manufacturers received enormous pressure from activist groups to reduce or stop advertising indulgent foods to children. While some companies switched to advertise “better for you” food products to children, others began to only target their advertising to the parents. So we went on an exploratory quest to understand…
