Omni-Channel Marketing: Creating the Seamless Shopper Journey
About This Webinar In a world of mobile devices, online experiences and social media, the consumer/shopper path to purchase has evolved dramatically since Procter and Gamble and A.G. Lafley’s “First (at shelf) and Second (product experience) Moments of Truth.” In fact, Google has since coined the term “Zero Moment of Truth” that refers to all…
