The Supermarket Shift: How Shoppers are Adapting to New Grocery Trends
this event has ended. please complete the form to view the recording. During this webinar, Kathleen Blum, VP of ShopperEyes, and Darren Breese, VP of Online Qualitative Research, discussed the ways in which shoppers are navigating changes brought about by COVID, supply chain shortages, inflation, and economic uncertainty that are impacting their typical grocery shopping experiences. You’ll…
Online Community: A Hub for Innovation and Connection with Convenience Store Shoppers
overview To remain ahead of the innovation game, consumer packaged goods (CPG) companies must remain well-informed about the changing interactions between shoppers and various retail channels. Our client was focused on convenience stores and came to us for a research solution to help them build strong relationships with convenience store operators/owners. The goal was to…
Category Leader Optimizes Product to Reduce Costs
overview A non-prescription pain relief brand wanted to explore potential product changes they could successfully make to save costs while still maintaining their status as a category leader. They proposed multiple features with various levels of change, seeking to discern the performance of each and their optimal combinations. C+R Research built a discrete choice exercise…
