Consumer-Generated Ideation – Innovating the Meat Department Shopping Experience

Consumer-Generated Ideation – Innovating the Meat Department Shopping Experience

overview Grocery shopping, specifically in the meat department, presents a range of challenges for brick-and-mortar shoppers today. A consumer packaged goods company was looking for innovative ways to harness consumer input and improve the retail experience. In particular, the company wanted to work with consumers to improve the meat department retail experience. But they weren’t…

Challenging Market Leader in the Food Storage Category Identifying Opportunities in Food Storage

Challenging Market Leader in the Food Storage Category Identifying Opportunities in Food Storage

overview A CPG brand was eager to better understand plastic food storage bag usage in hopes of challenging the market leader at the shelf and in the home. The brand was particularly interested in learning about increased usage associated with the coronavirus pandemic and whether pandemic behaviors were likely to extend beyond the life of…

Shopper Insights Lead the Way to Keep Momentum Going for Pet Retailer

Shopper Insights Lead the Way to Keep Momentum Going for Pet Retailer

overview Retailers across all industries saw significant shifts in traffic and purchases during the pandemic. This was certainly true in the pet industry. As pet ownership increased, pet product manufacturers often benefited from increased sales, as did many retailers of pet products. Gains in new customers and increased purchases are exciting for any brand, but…

Keeping the Frozen Food Momentum Going After COVID-19

Keeping the Frozen Food Momentum Going After COVID-19

overview The sale and consumption of frozen foods saw tremendous growth amid the COVID-19 pandemic through a combination of new category buyers and increased purchase volume. The trend was driven by a number of factors, including people eating more meals at home, cooking fatigue, heightened stock-up behaviors/trip consolidation, longing for comfort food/nostalgic flavors, growing financial…

Increasing Share By Understanding the Omni-channel Path-to-Purchase

Increasing Share By Understanding the Omni-channel Path-to-Purchase

overview Frozen food sales surged during the COVID-19 pandemic, and retailers took note. One frozen foods manufacturer in particular saw the surge as an opportunity to grow its business in key growth channels, like club and dollar stores. Before approaching club and dollar retailers with category opportunities, the company needed to first understand what drives…

Fostering Creative Thinking in a Digital Space to Elicit Innovation

Fostering Creative Thinking in a Digital Space to Elicit Innovation

overview Consumers’ perceptions of health and wellness have dramatically shifted in the last 5-10 years. Food and beverage habits, in particular, seem to be constantly evolving as dietary/lifestyle options proliferate. A global beverage company wanted to understand how these lifestyle/diet changes influence beverage behaviors, with the goal of wanting to revolutionize the beverage category for…

Exploring the Path-to-Purchase Across a Variety of Channels

Exploring the Path-to-Purchase Across a Variety of Channels

overview Although the Coronavirus pandemic impacted grocery-shopping behaviors, we don’t know to what extent or whether those behaviors have sustained over time. For example, we observed a large degree of channel-shifting, with an acceleration in the adoption of online grocery shopping and a decline away from c-store. However, we don’t know what portion of shoppers…