overview The COVID-19 pandemic increased consumer awareness of immunity strengthening products. Vitamins and supplements became important for those seeking to stay healthy. During the early days of the pandemic, a vitamins and supplements manufacturer came to C+R with questions about how consumers shop for vitamins and other over-the-counter (OTC) products, both pre-shop and in-store. To answer…
overview Seeking a better way to stay abreast of online trends, a consumer-packaged goods company (CPG) in the household and personal care categories came to C+R. They wanted a system for providing teams with continuous access to insights that could inform key decisions and help build intuition across business needs and categories. C+R Research developed…
overview In 2020, the onset of the COVID-19 pandemic quickly changed the way that most consumers purchased their consumables in the US, in turn changing the way that retailers offered their products. Out of necessity, the market saw a sharp rise in online ship-to-home shopping, home delivery services, and even drive-up fulfillment. As the pandemic’s…
This event has ended. Please complete the form to view the recording About This Webinar In this Emerge Smarter webinar, we brought together a panel of our Shopper Insights thought leaders to discuss how the shopper path to purchase continues to evolve as physical and digital worlds continue to merge. Please fill out the…
