overview A major office supply company was preparing to embark on a packaging innovation initiative to modernize the look of their products in stores. Due to a sudden rise in private label options and competing national brands entering the category, they wanted to develop new packaging that stood out on shelf and clearly communicated unique…
overview Establishing collaborative partnerships with retailers can be challenging. It’s especially difficult when the type of store a brand needs to connect with is in a highly fractured channel with store owners who have varying levels of shopper understanding. And it’s made even more difficult when the brand’s categories are only a fraction of the…
overview A concrete understanding of shopper navigation both in-store and online is often a key need for shopper insights professionals. To have a deep understanding of how shoppers interact, what they interact with, how long and how many times they do so while shopping is valuable information for informing shopper and retail strategy. Layered with…
overview The COVID-19 pandemic increased consumer awareness of immunity strengthening products. Vitamins and supplements became important for those seeking to stay healthy. During the early days of the pandemic, a vitamins and supplements manufacturer came to C+R with questions about how consumers shop for vitamins and other over-the-counter (OTC) products, both pre-shop and in-store. To answer…
overview Seeking a better way to stay abreast of online trends, a consumer-packaged goods company (CPG) in the household and personal care categories came to C+R. They wanted a system for providing teams with continuous access to insights that could inform key decisions and help build intuition across business needs and categories. C+R Research developed…
overview In 2020, the onset of the COVID-19 pandemic quickly changed the way that most consumers purchased their consumables in the US, in turn changing the way that retailers offered their products. Out of necessity, the market saw a sharp rise in online ship-to-home shopping, home delivery services, and even drive-up fulfillment. As the pandemic’s…
