Beyond Generations: Leveraging Gen + Life for Deeper Consumer Insights
this event has ended. please complete the form to view the recording. Are you relying solely on age-based generational insights to understand your consumers? If so, you’re seeing only half the picture. Watch now for an insightful webinar where C+R’s innovative Gen + Life approach will change the way you understand and engage with different…
youth and family research
picture this: A young girl is sitting on a sofa at home watching TV, remote in hand, surfing online and likely watching the same kind of content she is watching on TV. She’s also talking on the phone, listening to some music on her iPod, and probably eating all at once. She’s a multi-tasker. The…
millennial market research
introduction But, who are they? Well, that depends. If you have done any kindof inquiry into this cohort, you might have heard things like: they’vebeen given trophies all of their lives; they live with their parents;they’re entitled and extremely narcissistic. Yet, when we talk to Millennials at C+R, they’re adamant that what’s being said about…
Providing the Roadmap for a Non-Profit to Help Teens Raise Their Hand for Help
overview Our client, a U.S. non-profit organization whose mission is to protect the emotional health and prevent suicide in teens and young adults, knows that seeking help can be a challenge for youth. This leads to many struggling to, or completely failing to, reach out when faced with challenging situations as it pertains to their…
A Community Lives on Three Years Later – Evolving Every Step of the Way
overview Our client approached us with the goal of creating a cohesive campaign in the Media and Entertainment sector, specifically in the family space. Over several months, they envisioned an iterative approach to creating and optimizing their campaign. Compared to previous years, our client wanted to incorporate immersive qualitative touchpoints throughout the process and to…
Communities and Panels: From Tactical to Strategic – There’s More Than Meets the Eye
About This Webinar this event has ended. please complete the form to view the recording Online communities and panels are now a mainstream staple in the marketing research world. While some communities and panels are still primarily used for quick-turn research, they can serve a much greater purpose and be a source for strategic insights that go…
Encouraging Teens to Start Saving
overview C+R assisted a nonprofit organization in researching the savings attitudes and behaviors of teens over an eight-month period. The teens had recently completed a program sponsored by the nonprofit, and the organization was interested in understanding what effects the program had on teens’ willingness to save some of the money earned via summer jobs….
