In today’s fast-paced business environment, the ability to swiftly adapt to changing market demands is crucial. That need has driven businesses to seek market research solutions that provide reliable insights much more quickly than traditional research methods previously allowed.
In recent years, Agile Market Research has emerged as a solution that enables businesses to obtain actionable insights without compromising on speed or quality. Here at C+R Research, we’ve combined the strength of decades of traditional research experience with a modern toolset and carefully cultivated resources that let us provide businesses with powerful insights, based on high-quality research, fast. So let’s define Agile Market Research here for our purposes, and then dig into how it works:
What is Agile Market Research?
Agile Market Research refers to a suite of research methodologies designed to deliver quick, reliable insights to inform business decisions. Unlike traditional research approaches that may be time-consuming, agile methods prioritize efficiency and adaptability, allowing companies to respond promptly to market trends and consumer needs.
How Does Agile Market Research Work?
Agile Market Research can employ both qualitative and quantitative methods, often in combination, to gather comprehensive data swiftly. At C+R, these methods are customizable to fit specific research needs and can be executed within days, providing timely insights for decision-making.
Qualitative Agile Solutions:
- FlashQual: An online qualitative discussion with 25 to 30 participants, recruited instantly, allowing for quick feedback on various business issues, including concept optimization, iterative development, customer profiles, and more. Projects can be completed in as little as three days.
- FlashChats: Webcam one-on-one interviews, promptly recruited. These are ideal for top-of-mind concept optimization and consumer immersion. These sessions can also be completed in as little as three days.
- Innovation Sprint: For when you need to innovate quickly. We combine insight generation, ideation, and co-creation with consumers into a live online discussion board, facilitated by a moderator, with real-time client input. Our 3-phase approach allows for rapid ideation that can be quickly tested in an online session, typically completed in 3 to 5 days.
Quantitative Agile Solutions:
- FlashQuant: Ideal for when survey results are needed within 24 to 48 hours. It involves a simple questionnaire with 100 to 200 respondents, providing a topline report that offers speedy answers to business questions.
- Rapid Response: A fast, cost-effective, and rigorous approach for concept or advertising testing that provides valid and reliable results. It uses a systematic program for evaluating consumer interest and ideas quickly, with a templated survey designed to blend the best of standardization with a touch of customization. Typically, it involves 300 completed surveys and can be turned around in 3 to 5 days.
- Omnibus Surveys: Capture precise quantitative results among a high-incidence population when answers are needed promptly. Omnibus surveys offer image testing as well as an option for open-ended coding for up to 1000 consumers.
Benefits of Agile Market Research:
- Speed: Delivers insights rapidly, often within days, enabling quick decision-making and iterative ideation.
- Quality: Maintains methodological rigor to ensure reliable and valid results.
- Flexibility: Customizable approaches to fit specific research needs and objectives.
- Cost-Effectiveness: Efficient processes that reduce costs without compromising on quality.
With those benefits in mind, it’s no wonder that companies are turning to agile research more and more to help them align with market trends and changes.
Integrating Agile Market Research into your strategy can keep your business competitive and responsive in a dynamic marketplace, allowing you to make informed decisions that align with current consumer behaviors and market trends. But don’t just take our word for it: check out some of the case studies below to see how agile research has helped clients in the past.
