Do We Even Need In-Store Checkouts Anymore?
Kayla Myhre
Director, Shopper Insights Research
Autonomous shopping—a retail experience where customers shop in-store without waiting in lines, scanning items, or paying at a traditional register—is changing the face of retail. Technologies like Amazon’s “Just Walk Out” stores and Instacart’s Caper Carts are leading the charge, providing glimpses of what shopping could look like in the future.
But is autonomous shopping an overhyped use of AI, or is it truly the next evolution in retail? Let’s examine the potential benefits, challenges, and what it all means for the industry.
The Potential of Autonomous Shopping
Autonomous shopping has the potential to transform the shopping experience into a win-win-win for retailers, manufacturers, and shoppers.
For Retailers:
- Easing staffing challenges: With labor shortages continuing, reducing reliance on cashiers is a significant advantage.
- Reducing shrink: Technologies like RFID and AI-powered detection can help combat theft.
- Increasing basket size: A frictionless experience makes shoppers more likely to add items to their carts.
- Growing retail media opportunities: Smart carts and autonomous tech open doors for personalized promotions.
- Accessing new behavioral data: Retailers can gain deeper insights into how shoppers behave in-store.
Amazon’s “Just Walk Out” stores illustrate how retailers implement this technology to streamline operations while enhancing the shopping experience.
For Manufacturers:
- Driving exploration and discovery: Smart carts like Instacart’s Caper Carts can guide shoppers toward products they might not have considered.
- Gathering shopper insights: Autonomous systems provide new ways to understand how customers engage with products on the shelf.
For Shoppers:
- Convenience: No lines, no scanning, and no waiting—autonomous shopping is designed to be quick and hassle-free.
- More efficient shopping: Removing the checkout process can lead to a quicker in-store experience.
- Savings: Systems seamlessly tie in discounts and rewards, so shoppers always get the best price.
Integrated loyalty rewards: Connected loyalty rewards: Integrated programs ensure shoppers never miss out on rewards points and other loyalty benefits.
The Challenges of Adopting Autonomous Shopping
As promising as this technology is, it comes with its own set of challenges:
- Learning Curve:
New technologies require time for users to adapt. For autonomous shopping to succeed, it must complement traditional options rather than replace them entirely.
- Unpredictability:
As with any emerging technology, glitches and hiccups are inevitable. Retailers must remain flexible and committed to refining the systems as they evolve.
- Omnichannel Complexity:
Autonomous shopping thrives on blending online and in-store experiences. Companies without strong omnichannel strategies may face steeper adoption barriers.
Slow But Steady Growth
Adoption of new technologies always takes time. Consider the evolution of self-checkouts: it took 20 years for them to become mainstream, but they now account for 44% of grocery transactions, and 66% of shoppers prefer them. Autonomous shopping is likely to follow a similar trajectory, with incremental adoption leading to widespread use in the years ahead.
Geissler’s recent adoption of Caper Carts underscores this gradual shift. They’re leading the charge in redefining in-store shopping by replacing many traditional carts with AI-powered options.
Conclusion
As autonomous shopping continues to evolve, it’s clear that this isn’t just a tech upgrade—it’s a reimagining of how we define the shopping journey. Retailers and manufacturers must keep a close pulse on consumer reactions to ensure these innovations align with shopper needs.
At C+R Research, we’re always watching for shifts like this in the shopper landscape. Understanding shopper behaviors and attitudes toward new technologies is key to navigating these changes successfully. Whether it’s exploring the possibilities of “Just Walk Out” systems or the practical applications of smart carts, the future of retail is becoming increasingly seamless—and exciting.
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For further insights into how brands can navigate deal fatigue and price-sensitive shoppers, check out some of our recent case studies:
