Qualitative Research Trends in Political Research

By Shaili Bhatt

How do voters in the United States view the current state of the economy compared with four years ago? Which international and domestic public policy issues matter to voters today? Are race, religion and personal wealth viewed as motivators or barriers for certain voters to support one candidate over another?

Political research in the USA is not only conducted on the candidates themselves, but very often research is conducted on the issues that drive each campaign. As Election Day on Tuesday, November 6th grows closer, candidates will reinforce and defend their positions from the podium, finely tuning their messages to reassure ardent supporters and reach undecided voters.

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