Tools & Techniques

From Data to Personas: How We Are Harnessing AI for more Actionable Segmentation

December 4, 2024December 4, 2024

AI and a Glimpse at the Future of Segmentation Personas

June 5, 2024December 4, 2024

Eight Strategies for Increasing Response Rates with Client Sample Surveys

August 9, 2023September 13, 2024

12 Tips for Successful Virtual Ideation

July 14, 2020June 13, 2024

COVID-19: Deciphering Consumer Stories to Help Brands

May 5, 2020January 4, 2024

Alexa, promote my brand: How companies are using smart speakers to engage with their customers

January 16, 2020January 4, 2024

Benefits of a Collaborative Culture

December 3, 2019January 4, 2024

My Summer Internship Experience Learning Market Research in Chicago

July 25, 2019October 11, 2024

eCommerce + Online Qualitative Research Sitting in a Tree

June 5, 2019November 15, 2024

Strategy Activation Workshops: A Great Way to Maximize Your ROI on Your Research Dollars

March 3, 2019November 15, 2024

Market Research and The Rising Data Tide

April 28, 2017January 4, 2024

Navigating Your Shoppers' Journey

January 8, 2016July 10, 2024

What does wearable technology mean for market research?

January 16, 2014November 8, 2024

Regional Differences Matter in Market Research

December 12, 2013January 4, 2024

Online vs. Face-to-Face Qualitative Research

October 10, 2013January 4, 2024

Four Steps to Encourage Metaphorical Thinking

July 29, 2013January 4, 2024

Four Rules for Creating User Archetypes

July 19, 2013January 4, 2024

Optimizing D-I-Y Market Research

May 29, 2013January 4, 2024

What’s It Like to be a Part of a Research Community

February 1, 2013January 4, 2024

Adapting Memes for Qualitative Research

January 23, 2013November 5, 2024