IIEX

We’re Speaking & EXHIBITING

360 Consumer Insights: Wearables & Traditional Research

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Discover a groundbreaking smartwatch-app that measures real-time consumer engagement. This wearable gauges attention and emotional resonance, and when combined with other traditional research methods, offers a holistic view of consumer perspectives.

Key Takeaways:

1. Simple Yet Insightful: Understand how to easily capture consumer attention and emotional resonance.
2. Optimize Communications: Explore a case study blending wearable tech with C+R’s agile research.
3. Retail Reimagined: A holistic shopper view combining smartwatch tech, eye-tracking and shop-alongs.

Speakers

Nancy Baum

Vice President, In-Person Qualitative Research