
Industry Events
IIEX North America
April 30 – MAy 1, 2025 · Washington, DC
COME SAY HI AT OUR booth
#C1
We’re Speaking & EXHIBITING
We will be speaking at IIeX NA!
Revitalizing Segmentations with
AI-Driven Personas
April 30, 2025
2:00 – 2:20 PM
Location: Green Stage
Join us to explore the power of AI Personas to enhance segmentation research through our AI Persona platform. Learn how these advanced tools not only bring segments to life by delivering dynamic insights into consumer mindsets, preferences, and reactions, but also embed these personas in your organization and have lasting impact.
Key Takeaways:
- Qualitative Integration: Blend human insights & AI personas for lasting, impactful segmentations.
- Case Study Insight: Practical use of our SmartMarket™ Shopper Segmentation with AI personas.
- Strategic Clarity: Empower your organization to make informed, impactful decisions.
Speakers
Darren Breese
Vice President, Online Qualitative Research
