Industry Events

IIEX North America

April 30 – MAy 1, 2025 · Washington, DC

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WE’RE EXHIBITING

April 30, 2:00 PM

Revitalizing Segmentations with AI-Driven Personas

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We’re Speaking & EXHIBITING

We will be speaking at IIeX NA!

Revitalizing Segmentations with
AI-Driven Personas

April 30, 2025

2:00 – 2:20 PM

Location: Green Stage

Join us to explore the power of AI Personas to enhance segmentation research through our AI Persona platform. Learn how these advanced tools not only bring segments to life by delivering dynamic insights into consumer mindsets, preferences, and reactions, but also embed these personas in your organization and have lasting impact.

Key Takeaways:

  1. Qualitative Integration: Blend human insights & AI personas for lasting, impactful segmentations.
  2. Case Study Insight: Practical use of our SmartMarket™ Shopper Segmentation with AI personas.
  3. Strategic Clarity: Empower your organization to make informed, impactful decisions.

Speakers

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