Qual360 North America

We’re EXHIBITING

Qual 360, Using hybrid qualitative methods to build empathy from multiple angles

june 16 2021, 12:15 PM CT
virtual

One of the core benefits of Qualitative Research is its ability to uncover contextual perceptions, behaviors, and, most significantly, emotions. We’ve found that using a mix of asynchronous and live qualitative methods (in-person or online), allows researchers to uncover new, complementary and harmonious ways to empathize with target audiences by experiencing these behaviors and emotions from multiple angles.  

In this presentation, we will feature a case study that outlines how this qualitative cocktail has allowed our clients to understand their consumers’ behaviors and perceptions, as well as to evoke often subconscious emotions to provide a 360-degree view. Specifically, the presentation will help you understand how to:

• Identify project types/objectives that are best suited for a hybrid approach, and why
• Identify the proper asynchronous and live methods – and the “right mix” of each
• Demonstrate the advantages of the hybrid approach 
• Showcase the case study: Detailing the what, why, and how – along with the resulting success