Quirk’s Chicago

Amplifying agile research: Collaborative strategies for success

April 2 | 4:45 PM CT

In today’s fast-paced market, staying competitive means enhancing traditional methods with agile thinking. This presentation highlights the power of strategic collaboration between researchers and clients to enhance research agility, resulting in more insightful outcomes. We’ll introduce a cutting-edge agile tool that seamlessly combines qualitative and quantitative data, allowing for real-time decision-making with key stakeholders. This innovative approach provides a dynamic framework for effective research collaboration.

Key takeaways:

Best practices for collaborating with suppliers to extract strategic insights that enhance the impact and effectiveness of research efforts..

How to utilize a groundbreaking agile tool to synchronize qualitative and quantitative insights, empowering immediate stakeholder engagement and decision-making.

Techniques for involving stakeholders throughout the research process to ensure transparency and alignment with strategic objectives.

Mimie Lund, VP Qualitative Research, C+R Research will be joined by Josie Gutierrez, Consumer Insights Manager, Nestlé.