Industry Events
TMRE @Home
April 22 – 23, 2025
We’re Speaking (5-Minute Demo)
Smarter Segmentation:
AI-Personas Bring the
“Who” Into View
April 24, 2025 – 11:25 am
virtual
In this 5-minute explainer video, C+R Research and U.K.-based research technology firm Signoi showcase how AI personas can bring shopper segments to life in engaging and actionable ways. Using C+R’s proprietary SmartMarket™ Shopper Segmentation and Signoi’s AI Bods platform, viewers will see how six distinct shopper segments are brought to life—highlighting their mindsets, preferences, and reactions to marketing strategies. The video demonstrates how this innovative approach can enhance segmentation studies, helping brands simulate real shopper behavior, test ideas quickly, and make more informed decisions.
