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We’re Speaking & EXHIBITING

All the Colors of the Rainbow – Understanding the LGBTQ+ Community

june 9 2022, 11:30 AM ET
virtual

The LGBTQ+ community is one of the fastest-growing populations in the United States, with a spending power estimated at $1 trillion and a 23% higher median income than straight households. It’s an untapped segment that more and more brands want to make an authentic connection with but are unsure how.

C+R’s multicultural division, CultureBeat has been immersed in this community for years and has amassed a wealth of information and expertise. In celebration of Pride Month, our presentation will provide an overview of the dynamic LGBTQ+ community, best practices for conducting research, and marketing tips. 

In this session, we’ll help you better understand the LGBTQ+ community, specifically learning: 

• The size and profile of the LGBTQ+ population
• The history of Pride month and what it means for brands
• Brands that are doing well with the LGBTQ+ community
• The implications for researchers and brands when targeting the LGBTQ+ community 

Speakers