TMRE Live

Strategic Research Workshops: Fueling Stakeholder Alignment and Action

December 3 | 11:10 AM CT

In today’s fast-paced world, many internal stakeholders can get caught up in the daily demands of their jobs and forget to take a step back and really think about how to turn their research findings into actionable strategies. Hormel and C+R Research teamed up for an interactive workshop that brought together a cross-functional team to collaborate and share ideas that maintained a shopper-centric focus, streamlined planning efforts, and provided inspiration for future creatives and communications.

In our session, we’ll reveal ways to improve research utilization to make your job easier and more effective. Join us to learn key tips and takeaways for:

1. Crafting a Clear and Concise Playbook: Develop a clear and concise playbook summarizing workshop results, providing a go-to resource for internal teams and agency partners for future inspiration and planning efforts.
2. Cultivating a Safe, Focused, and Fun Environment: Learn how to foster an atmosphere of trust, encouraging collaboration and innovative thinking.
3. Building Ideas Together: Uncover how leveraging research and collaborative brainstorming can generate stronger solutions to move your business forward.

Kathleen Blum, VP Shopper Insights, C+R Research will be joined by Jenny Rechner, Shopper Insights Manager, Hormel Foods.