Research Services
in-depth interviews
(IDIs)
When You Need
a Deep Dive
In-depth interviews (IDIs) are real-time, flexible, one-on-one discussions that range from 30 to 90 minutes each. These one-on-one discussions allow us to engage with consumers on a deeper level – fully understanding their unique stories, journeys, and experiences.
in-person or virtual
Our moderators can conduct IDIs in-person at a central location or virtually via webcam. These discussions offer the flexibility to dive into more personal topics and/or complex lines of questioning, such as projectives and laddering techniques. Our clients find that IDIs are especially beneficial for consumer deep dives, foundational learning, journey mapping, and B2B studies. This approach is also often paired with online immersive discussions to supplement and enhance learnings.
meet our
moderators
featured IDI
case studies
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idi related resources
