overview Our client, a leading beverage brand, wanted to develop a comprehensive strategy for the refreshment beverage category. Specifically, previous research had shown that consumers turn to sparkling beverages when seeking a healthier option, with a goal of cutting down sugar. But health benefits seem to fade over time and without fulfilling other needs, consumers…
overview Our client, a renowned beverage brand, made the decision that in order to reach more consumers, they would need to diversify their offerings. As they embarked on the next phase of growth, they needed an updated campaign that leverages the brand power to drive the full brand portfolio holistically. The primary focus of the…
overview Our client, a global food manufacturer, wanted to better understand consumers’ attitudes and usage when it comes to ordering protein from casual and fine dining restaurants. Additionally, they wanted to understand how those consumers use this specific protein at home, with particular emphasis on the jobs to be done for protein, the retailers shopped,…
overview An alcoholic beverage client had noted a decline in sales volume but was unsure which of several factors could be at play. Using learnings from a previous qualitative project with C+R, the client decided to revamp some of the beverages in their flagship flavor to reverse the trend – and they wanted consumer feedback…
overview Our client, a large consumer package goods (CPG) beverage manufacturer was interested in expanding their product portfolio, but needed to understand the viability of the idea – would consumers be interested in the new product? And if so, which positioning/product name/packaging resonated with them the most? Because launching a new product to a brand’s…
overview Our client, a major food company, sought to understand the physical and digital shopper journeys of the shelf-stable and refrigerated salsa, Mexican sauce, and guacamole categories among the General Population, as well as Hispanic shoppers. They approached C+R Research for help in implementing a path-to-purchase study that ultimately allowed them to develop long- and…
