B2B, Behavioral Science, CPG, Eye-Tracking, Food & Beverage, Grocery, Health & Beauty, Journey Mapping, Neurological Immersion, Path to Purchase, Qualitative Research, Quantitative Research, Retail, Segmentation, Shopper, Shopper Insights, Shopper Journey
Where Neuroscience Meets the Shopping Aisle Reveal What Truly Moves Shoppers—In Real Time Understanding what shoppers say is only part of the story. It’s what they don’t say—the glances, the hesitations, the sparks of emotion—that reveals what truly drives action. ShopperPulse™ goes deeper—tracking subconscious emotional and visual responses during the shopping journey to uncover insights…
What Shoppers See, Think and Feel Without Saying a Word Thursday, July 24 | 12 PM CT When it comes to Shopper Insights research, we’re often limited by and reliant on what shoppers are willing and able to share about their experiences. However, behavioral science techniques have allowed us to gradually bridge this knowledge gap….
this event has ended. please complete the form to view the recording. Segmentation strategies must do more than describe your audience—they must adapt to the realities of a fast-changing marketplace. We’ve continually evolved our segmentation approach to meet our clients’ diverse and shifting needs. Join us for our next Emerge Smarter webinar to hear our…
overview Guiding Portfolio Growth in the Above Premium Beer Category A top-tier beverage company sought to refine its approach in the competitive Above Premium beer market. With an eye toward long-term growth, the organization partnered with C+R Research to gain foundational insights into consumer behaviors, attitudes, and motivations. This comprehensive segmentation study delivered more than…
overview A senior and retiree-based nonprofit had developed a digital web experience for pre-retired individuals to help motivate them to take action for long-term financial security. However, the bounce rates were higher than anticipated, meaning users were not staying on the site long enough to see all of the valuable information being offered. The organization…
overview A grocery retailer had created a new online grocery shopping site prototype and needed feedback from shoppers to optimize the offering and set it apart from both competitors and a parent site. C+R first gathered a benchmark understanding of the current shopping experience before conducting a website prototype test via live, remote moderated interviews…
overview Our client, a leading beverage brand, wanted to develop a comprehensive strategy for the refreshment beverage category. Specifically, previous research had shown that consumers turn to sparkling beverages when seeking a healthier option, with a goal of cutting down sugar. But health benefits seem to fade over time and without fulfilling other needs, consumers…
