overview A leading fast-food restaurant wanted to determine brand equity among a group of very young consumers – some as young as six years old. The restaurant was looking to understand how their brand stacked up to its competitors. To responsibly and effectively study these young consumers, C+R researchers knew they’d need to get creative….
overview Identifying specific product appeal can be difficult, especially when a client has a wide spectrum of products. Our client, a food company with a catalog-based sales approach, wanted to assure they could meet the needs of future customers with their product portfolio, but wasn’t sure how those needs differed from current customers’ needs. C+R…
overview The COVID-19 pandemic changed meetings, perhaps forever. Virtual meetings via Zoom, Teams, and the like, have become ubiquitous and—for some—the perfect opportunity to turn off the camera and disengage. But what happens when you have an urgent business need that requires high engagement across a wide sector of your employees? Our client, a casual…
overview How do you glean in-depth results on a tight timeline without sacrificing depth of information? A top beverage company was looking for insights into the personal lives and needs of diners at a specific quick service restaurant (QSR) chain where their beverage products are sold. They wanted to better understand what consumers look for…
overview How does a European-based food manufacturer known for innovation break into the U.S. market, especially when their new product may seem a bit “foreign” to U.S. consumers? A European-based food manufacturer approached C+R for help evaluating and optimizing a new product offering designed for U.S. consumers. Their ultimate goal? Successfully introduce a new sector…
