Understanding the Shopping Journey for Elective Procedures

Understanding the Shopping Journey for Elective Procedures

overview As researchers, we often work with clients to help them better understand their shopper journey. When speaking of Shopper Journey work, most people immediately think of items purchased at retailers and the CPG industry.  However, the shopper journey is important across all types of products and services, including the healthcare industry. While surgical procedures…

Identifying Physicians’ Roles in Patients’ Pharmacy Selection to Refine Brand Vision and Develop Strategy

Identifying Physicians’ Roles in Patients’ Pharmacy Selection to Refine Brand Vision and Develop Strategy

overview When it comes to improving patient outcomes, medication non-compliance is often cited as a top barrier. So how can a company offering a new time-saving and convenient prescription delivery option get their service into the hands of patients who need help? And, to what extent can physicians be enlisted as allies in promoting the…