Audience Expertise

b2b market research

b2b

A world of its own

B2B market research is a world of its own. With smaller and harder-to-reach target audiences, complex products and processes, and a dictionary’s worth of terms accompanying each industry, only B2B experts will do. We specialize in understanding many different industries, including health insurance, utilities, and food service.

decades of experience in custom b2b research

why c+r?

We have a specialized team of quantitative and qualitative researchers that have the expertise and know-how to get the insights you need for your unique business objectives.

Our team has decades of experience conducting in-depth interviews, focus groups, surveys, and online discussions with a variety of target audiences, including small business owners, healthcare and insurance executives, food service operators, physicians and nurses, contractors, and energy executives, to name a few.

Whether your research needs are large or small, short-term, or ongoing, our B2B research services team will design the right program to drive your business forward.

featured b2b
case studies & examples

Evaluating B2b Marketing Communication Messages

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Meeting Farmers on Their Own Turf

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Identifying Physicians’ Roles in Patients’ Pharmacy Sele…

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Leveraging Unique Techniques to Engage the Elusive B2B Targe…

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Ethnography and Activation Research: The Pivot To Online Dur…

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Keeping the Frozen Food Momentum Going After COVID-19

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See all case studies

Expert Knowledge

b2b research
featured resources

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The New Challenges for B2B Market Research

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C+R Research Welcomes a New B2B Research Director

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How Builders Seek to Create More Community as Technology Becomes More Isolating

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Measuring the Impact of COVID-19 on Our Healthcare System

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Digital Main Street: How Small Businesses are Evolving During COVID

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How Young People Will Grow Into the Current Labor Force

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Five Ways the Affordable Care Act Changed How Consumers Shop for Healthcare

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I do want to say that this project again demonstrates why I have come to rely on C+R and recommend you so highly. When I get a report from you it’s complete, well-thought, and always client-ready. I really appreciate the partnership I have with you.

It was always a pleasure working with the team at C+R. I really appreciated your expertise and true partnership on every project.

Truly appreciate the strength of the partnership we have created with you. Thank you for being a consistent and reliable resource.

The report goes beyond answering the questions; it shows deep understanding of the needs of the client while ensuring the integrity of the design.  Thank you!

Thanks for one of the best reports I’ve received…. The quality of insights + deck writing > my expectations. The quality of voiceover/share out and process throughout has been my best experience to date.  C+R shows up as a team-always on time, supportive of one another, and provides quality insights vs basic stuff.

…We appreciate our open partnership and the constructive way we are building our relationship – we are enthusiastic when we think about future projects together!

You offer your knowledge in a way that never making anyone feel like they should have known “that” about the audience, treat it as an opportunity to educate in a friendly way.

I’m really proud of this team and so appreciate the partnership we’ve created. You’ve both done a fantastic job helping us start off this journey and I look forward to continuing to build our learning with you all!Â