Audience Expertise

shopper research

shopper

navigating an
omnichannel
landscape

From groceries and gadgets to clothing and cars, shopping is more complex than ever before. As product options continue to proliferate and channels continue to evolve, navigating this omnichannel landscape can be challenging for manufacturers and retailers alike. Our ShopperEyes consultants can help you keep pace with shoppers’ ever-changing journeys.

deeply understanding the world of shoppers

how we can help

the triple Win

the triple win: C+R’s illuminator solutions

Our win-win-win solutions balance the scales for all three key parties: the manufacturer, the retailer, and the shopper. At the heart of our approach is C+R’s Illuminator Solutions®, which are powered by a platform with millions of verified shoppers allowing us to define your target based on their actual behavior – online and offline – and providing you with the most actionable insights to address your category, brand, omnichannel/retailer, and shopper business objectives. When you partner with our consultants, we’ll equip you with deep insights that lead to clear results.

C+R’s iPHD customer journey model:
A Holistic Understanding of the
Shopping Journey

Empower Your Strategies with shopper segmentation

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A Timely Discussion about shopper insights

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featured shopper case
studies & examples

Turning to an Omnishopper Community to Stay Ahead of the Cur…

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Using Immersive Qualitative and Using Decision Trees to Unde…

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Online Community: A Hub for Innovation and Connection with C…

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Exploring the Path-to-Purchase Across a Variety of Channels

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Category Shopper Insights Drive Retailer Conversion

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leveraging Channel Shopper Community to Drive Collaboration

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See all case studies

Expert Knowledge

shopper market research
featured resources

blog

Navigating Your Shoppers' Journey

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blog

Journey Mapping – A Visual Way to Get Closer to Your Consumers and Their Needs

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blog

Millennial and Gen Z Omnishoppers: It’s About Experiences, Values & Solutions

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blog

Shopper Insights at the Grocery Store

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blog

How to Obtain and Use Actionable Shopper Insights

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blog

Are Shoppers Longing for a Simpler Time?

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I do want to say that this project again demonstrates why I have come to rely on C+R and recommend you so highly. When I get a report from you it’s complete, well-thought, and always client-ready. I really appreciate the partnership I have with you.

It was always a pleasure working with the team at C+R. I really appreciated your expertise and true partnership on every project.

Truly appreciate the strength of the partnership we have created with you. Thank you for being a consistent and reliable resource.

The report goes beyond answering the questions; it shows deep understanding of the needs of the client while ensuring the integrity of the design.  Thank you!

Thanks for one of the best reports I’ve received…. The quality of insights + deck writing > my expectations. The quality of voiceover/share out and process throughout has been my best experience to date.  C+R shows up as a team-always on time, supportive of one another, and provides quality insights vs basic stuff.

…We appreciate our open partnership and the constructive way we are building our relationship – we are enthusiastic when we think about future projects together!

You offer your knowledge in a way that never making anyone feel like they should have known “that” about the audience, treat it as an opportunity to educate in a friendly way.

I’m really proud of this team and so appreciate the partnership we’ve created. You’ve both done a fantastic job helping us start off this journey and I look forward to continuing to build our learning with you all!Â