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Are you relying solely on age-based generational insights to understand your consumers? If so, you’re seeing only half the picture. Watch now for an insightful webinar where C+R’s innovative Gen + Life approach will change the way you understand and engage with different consumer segments.
Our Gen + Life approach goes beyond traditional generational analysis by combining insights into generational beliefs and values with a deep dive into life stages—addressing the needs and behaviors of consumers as they move through different phases of their lives. This dual perspective provides a more nuanced and actionable understanding of your target audience.
In this webinar, our Cohort Consultants illustrated how delving into the intricacies of life stages can enhance the effectiveness of your marketing, ensuring your strategies resonate on a deeper, more personal level with your consumers.
Key Takeaways:
- Understand the limitations of traditional generational analysis and why this one-dimensional view falls short
- Learn how life stages influence consumer behavior within the same generation, providing you with more granular insights
- Discover the advantages of integrating generational and life stage insights to develop more targeted and effective marketing strategies that truly connect with your audience
Amanda Krivanec
Vice President, Quantitative Research
Cailun Glick
Senior Research Director, Communities & Panels
Mimie Lund
Vice President, In-Person Qualitative Research
