Agile Market Research
when the deadline is
“yesterday”
Why do Agile with C+R
We deliver the
insights you need
quickly
At C+R Research, we know you are under increasing pressure to deliver faster and more cost-effective consumer insights to your stakeholders. We have full research programs and ad-hoc solutions to address the need for quicker and more agile research.
Our flexible, fully customized suite of tools and methodologies leads to quick, conclusive analyses and insights to satisfy your swift-moving research needs.
communities
& panels
Ready access for rapid and
iterative insights
panels
Our panels use pre-recruited sample sources to give you immediate access to profiled participants.
communities
Communities offer the same features as panels but are more “high touch,” providing regular peer-to-peer and company-to-community engagement. They also give you access to pre-recruited, pre-screened individuals who serve as advisors on a continual basis.
communipanels
CommuniPanels combine the in-depth insights of communities with the benefits of a larger panel for quantitative and market-specific work.
ad hoc agile
research solutions
Regardless of the scope or scale of your agile research needs, C+R’s solutions are designed around great research and industry best practices. Additionally, all of our agile research projects receive senior-level attention, ensuring that every project benefits from our deep category knowledge and brand perspective.
We’re here for you whenever you need powerful findings delivered quickly and cost-effectively.
Read on to find out more about our specific offerings, including our new Sentiment Surveys.
agile
quantitative
solutions
omnibus surveys
Omnibus surveys are ideal when you need to capture precise quantitative results among a high-incidence population right away. These quantitative surveys can include up to 10 questions with a Gen Pop sample, with flexible sample sizes ranging from 500 to 2,000 interviews. You can customize banners, and your data is delivered within days.
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Each omnibus study is tailored to your needs, and we can conduct many representative interviews in a very short period of time.
Omnibus surveys offer image testing and an option for open-ended coding for up to 1,000 consumers.
rapid response
Rapid Response is a fast and cost-effective—yet methodologically rigorous—approach that ensures valid and reliable results that are often predictive of in-market performance. This quantitative platform is great for messaging and advertising testing as quickly as overnight.
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This is a fast, cost-effective, and rigorous approach for concept or advertising testing that provides valid and reliable results. The purpose of this research is to determine which of your concepts/advertising have the most potential.
We do this by using a systematic program for evaluating consumer interest and ideas quickly.
It is a templated survey designed to blend the best of standardization with a touch of customization.
flashquant
FlashQuant is perfect when you need survey results fast but could still benefit from a topline report that provides insights for your business questions. FlashQuant surveys are usually 5 to 10 minutes in length with 200-300 respondents.
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Use this method when you need survey results fast, but still would benefit from receiving a topline report that provides insights for your business questions.
These surveys are completed in 24-48 hours and include a simple questionnaire and programming logic.
agile
qualitative
solutions
innovation sprint
Innovation sprints are designed to move your research from ideation to validation in less than a week after the initial set up. Sprints include online exploration and co-creation, a facilitated client session to build concepts, and an online concept optimization session.
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We use a three-phase approach that allows for idea co-creation with consumers and testing of concepts in a timely fashion.
- Discovery occurs first and is where we explore the consumer mindset and behaviors with rich, actively moderated discussion and imagery exercises for emotive elicitation and initial concept building through co-creation.
- Following a quick break for concept creation, Hive takes place for live discussions with consumers as they review ideas and concepts, provide feedback, and build to make them more impactful.
- Another short break for prioritization and optimization and then Qual Refresh occurs. This is where we understand whether optimizations have improved overall appeal through both fresh and familiar eyes and finalize concepts to send on to fast quantitative testing (Rapid Response).
flashqual
When you need an immediate pulse check on a product, concept, or message, or need to learn more about behaviors in-context, with videos and pictures, our FlashQual solution is a quick-turn, agile version of an online discussion board, shopping mission, or journal. Studies for FlashQual are turned around in half the time it takes to complete a traditional online qualitative project. Our agile pre-recruitment process allows us to pull participants immediately into a discussion after they meet the screening criteria.
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This is an online qualitative discussion, instantly recruited, that allows for quick and quality feedback on a variety of business issues including: deep concept optimization (communications, products, designs), iterative development, consumer profiles, and more.
We do this by linking qualified participants directly to a discussion from our screener. You can also set quotas to be able to recruit for specific segments.
Although the time frame is shorter, you’re still gathering in-depth consumer reactions around concepts, and you can still probe and observe group dynamics. That’s the power of leveraging C+R’s agile research solutions.
Hybrid Solutions
LiveHIVE
Rapid Quant + Qual Accelerates Insights Without Compromise
LiveHIVE is C+R’s proprietary approach that efficiently captures both quantitative data and rich qualitative insights in a single approach. And, even though this is a rapid solution, you can be confident in your data as we stick to our stringent data quality procedures. It is ideal for testing stimuli such as early-stage creative, packaging, concepts – anything you want consumers to react to – all with the speed you need.
C+R’s New Sentiment Surveys
rich, deep understanding from consumers through their own voices (qualitative) with larger sample size of quantitative
sentiment surveys are perfect for when you need to:
- gauge consumers’ reactions or understanding of today’s trends and the implications on their buying habits
- gauge reactions to unexpected publicity, events or market conditions
- gain a better understanding of just about any business question such as competitor strengths, barriers to purchase, thoughts on the economy, etc.
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