Communities & Panels
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Unlocking the Power of Product Display Pages for Enhanced Shopping Experiences
overview Our multinational consumer package goods (CPG) client faced the challenge of understanding the impact of product display pages on a major grocery retailer’s website. Anticipating a push towards variated pages, they sought to present a research-backed perspective on which type of product display page (unvariated, double variated, or hybrid) provides the best shopping experience….
A Community Lives on Three Years Later – Evolving Every Step of the Way
overview Our client approached us with the goal of creating a cohesive campaign in the Media and Entertainment sector, specifically in the family space. Over several months, they envisioned an iterative approach to creating and optimizing their campaign. Compared to previous years, our client wanted to incorporate immersive qualitative touchpoints throughout the process and to…
Online Community: A Hub for Innovation and Connection with Convenience Store Shoppers
overview To remain ahead of the innovation game, consumer packaged goods (CPG) companies must remain well-informed about the changing interactions between shoppers and various retail channels. Our client was focused on convenience stores and came to us for a research solution to help them build strong relationships with convenience store operators/owners. The goal was to…
Micro Community Allows a CPG Brand to Build Empathy and Understanding of Teens
overview Most of us who work in brand marketing are far removed from our teenage years. Even for those of us in our twenties, the world has changed so rapidly that it can be difficult to fully relate to what today’s teenagers experience. Yet, this understanding is crucial for brands that create and market products…
