From Taste to Emotion: How Multi-Modal Research with Neurological Insights Paved the Way to Success
overview An alcoholic beverage client had noted a decline in sales volume but was unsure which of several factors could be at play. Using learnings from a previous qualitative project with C+R, the client decided to revamp some of the beverages in their flagship flavor to reverse the trend – and they wanted consumer feedback…
Creating a Communications Campaign that will Resonate with Multicultural Audiences
overview The last time our consumer-packaged goods (CPG) client produced a major advertising campaign was back in 2016, and from 2020 until now, their marketing strategies and tactics only focused on their line of products. A lot has changed in the world since 2016, and our client felt that the time was right to create…
