overview The National Pork Board’s (NPB) mission is to unite pork producers with key stakeholders and elevate U.S. pork as the global protein of choice by continuously and collaboratively working to do what’s right for people, pigs, and the planet. A few years ago, the National Pork Board adopted a new role: to provide the…
overview An alcoholic beverage company that owns multiple vodka brands wanted to create a strategy to strengthen each of their brands while limiting cannibalization across brands. At the time, vodka was one of the most popular spirits consumed. C+R conducted a multi-phase study followed by a large-scale quantitative segmentation study to align each brand to its…
This event has ended. Please complete the form to view the recording About This Webinar Video Recording Now Available! Segmentation research has a long history of being considered the “pinnacle” of marketing research for its ability to deliver strategic insights that can shape and fuel a brand’s future. Oftentimes, it requires a substantial amount of…
About This Ebook Your prospects and customers are not all the same—learn how segmentation research can help guide your targeting and messaging strategies. From the simple to the complex, segmentation research is important when you need to focus on targeting, messaging, and innovation strategies. This ebook provides the nuts and bolts of segmentation research —…
