Driving Kid Retail Strategy with Shopper Segmentation
overview The children’s retail space presents unique and complicated challenges. Chief among them — the complex and ever-changing relationship between consumer (child) and shopper (parent/adult). A major children’s apparel retailer was losing consumers as they aged. To help the brand retain consumers and win new ones, consumer insights were needed to help guide new strategies…
Building an Effective Segmentation of Moms
overview A cable TV channel targeting young children had previously defined segments of moms based on their awareness/familiarity and engagement with the channel. However, as the channel looked to expand into new categories beyond television, it realized the need for a more detailed and sophisticated segmentation. To address this need, C+R surveyed more than 2,000…
Fueling Brand Growth by Elevating an Attitudinal Segmentation with a Multicultural Lens
overview A consumer-packaged goods company was interested in better understanding home fragrance opportunities to support their brand’s growth. The team wanted fresh thinking to uncover growth opportunities with a lens on the multicultural consumer. OUR APPROACH Immersion, Interviews, Workshops, and…Speed Dating? C+R’s Culturebeat team conducted a multi-phase research study that started with immersion and culminated with…
Reinventing the A&U to Understand the Demand Landscape for Pork
overview The National Pork Board’s (NPB) mission is to unite pork producers with key stakeholders and elevate U.S. pork as the global protein of choice by continuously and collaboratively working to do what’s right for people, pigs, and the planet. A few years ago, the National Pork Board adopted a new role: to provide the…
Vodka Category Segmentation to Drive Communication and Momentum
overview An alcoholic beverage company that owns multiple vodka brands wanted to create a strategy to strengthen each of their brands while limiting cannibalization across brands. At the time, vodka was one of the most popular spirits consumed. C+R conducted a multi-phase study followed by a large-scale quantitative segmentation study to align each brand to its…
A Timely Conversation about Segmentation Research
This event has ended. Please complete the form to view the recording About This Webinar Video Recording Now Available! Segmentation research has a long history of being considered the “pinnacle” of marketing research for its ability to deliver strategic insights that can shape and fuel a brand’s future. Oftentimes, it requires a substantial amount of…
A Primer to Understanding Segmentation Research
About This Ebook Your prospects and customers are not all the same—learn how segmentation research can help guide your targeting and messaging strategies. From the simple to the complex, segmentation research is important when you need to focus on targeting, messaging, and innovation strategies. This ebook provides the nuts and bolts of segmentation research —…
