Unlocking the Power of Product Display Pages for Enhanced Shopping Experiences
overview Our multinational consumer package goods (CPG) client faced the challenge of understanding the impact of product display pages on a major grocery retailer’s website. Anticipating a push towards variated pages, they sought to present a research-backed perspective on which type of product display page (unvariated, double variated, or hybrid) provides the best shopping experience….
Understanding UX Needs and Site Optimization Across Visitor Segments
overview The use of brand and organization websites in the durable goods space depends on the information we’re looking for from the site. This experience is vastly different between consumers, tradespeople, and those using it for sales support. Understanding the composition of a website’s audience and the key elements they’re looking for can help improve…
