Research Services
Shopper Segmentation
Research
You have consumer segmentation, why do you need a shopper segmentation?
A shopper segmentation looks at needs, attitudes, and behaviors when choosing and purchasing a product as opposed to a consumer segmentation that focuses on needs, attitudes, and occasions when using a product.
Understanding Your Shoppers’ Behavior Matters
Shoppers and Consumers – what’s the difference?
Shoppers and consumers can be different people, but they can also be the same person. In a nutshell, the shopper is the chooser, and the consumer is the user.
how we can help
Introducing C+R’s SmartMarket Shopper Segmentation Study
Access A Powerful New Research Solution
Our SmartMarket™ Shopper Segmentation and typing tool offers you a simple way to understand the mindset of shoppers. By incorporating several questions into any qualitative screener or survey (such as a shopper journey, path-to-purchase, or decision hierarchy study), you’ll be able to segment your shoppers, allowing you to better understand their motivations and values.
Key Benefits
- Saves time/money when you’re unable to conduct your own custom shopper segmentation
- Understand how your key consumer segments behave while shopping
- Uncover ways to connect with your category/brand’s key segments when they are in the shopper mindset
- Easily identify targeting and messaging opportunities for marketing efforts (merchandising, pricing, product assortment, promotions, etc.) that resonate with each segment
Six Distinct Shopper Segments
Our proprietary shopper segments can provide a clearer view of opportunities and unmet shopper needs – leading you to better targeting, communication, and merchandising strategies.
Transforming Shopper Insights with AI-Powered Personas
Traditional shopper segmentation delivers valuable insights, but bringing segments to life and ensuring long-term usability can be challenging. That’s why we have enhanced our SmartMarket™ Shopper Segmentation with AI-powered personas—an interactive, real-time solution that helps brands engage with their shopper segments like never before.
Meet Our
AI Shopper Personas
How Can C+R’s AI Smart Personas Enhance Your Segmentation?
- Built on Real Consumer Data – Our AI Personas were developed from our proprietary SmartMarket™ Shopper Segmentation, ensuring they reflect real shopper attitudes, behaviors, and preferences.
- Interactivity and On-Demand Insights – Based off our segmentation, we can engage the AI personas by asking questions that weren’t included in the original segmentation, receiving immediate, data-driven responses.
- A Scalable, Customizable Solution – Whether refining shopper messaging or testing new promotions, AI personas allow for agile decision-making based on segmentation insights.
Using our AI Smart Personas enhances the segmentation process, allowing the ability to refine marketing strategies in real time, ensuring the segmentation remains actionable, relevant, and continuously impactful.
Explainer Video:
AI Smart Personas
A quick overview of how our AI Personas platform works.
Discover how AI Smart Personas can enhance your Segmentation,
and learn more about C+R’s approach to AI in Market Research..
take the next step
Learn More about the SmartMarket Shopper Segmentation
"*" indicates required fields
Explore Shopper + Segmentation
Related Resources
