Mapping the Online Shopper Journey

About This Webinar

With an estimated annual growth rate of 10% over the next five years, e-commerce sales have become a strategic imperative for manufacturers and retailers alike. But little is understood about the nuances of the e-commerce shopper journey. How does this journey differ from purchasing at bricks-and-mortar? What are the motivations, decision-making processes, delighters, and frustrations along the path-to-purchase? C+R Research partnered with Hanesbrands to deepen the understanding of online shoppers and their journey through the world of apparel.

In this webinar titled Mapping the Online Shopper Journey, Hillary Stifler, Senior Research Director at C+R Research, and Ryan Lein, Director Shopper and Consumer Insights at Hanesbrands, cover:

• How does the e-commerce shopper journey differ from those purchasing at bricks-and-mortar?
• What are their motivations, decision-making processes, delighters, and frustrations along the path-to-purchase?
• What we learned about online shopping in the apparel category