![](https://www.crresearch.com/wp-content/uploads/2024/06/segmentation_abstract_network_363218487.jpg)
A Primer to Understanding Segmentation Research
Contributors
Kat Figatner
Senior Vice President, In-Person Qualitative Research
Paul Metz
Chief Executive Officer, C+R Team
![](https://www.crresearch.com/wp-content/uploads/2022/11/Robbin-Leadership-Imahe-250x250.png)
Robbin Jaklin
Former President, C+R Alum
Kat Figatner
Senior Vice President, In-Person Qualitative Research
Paul Metz
Chief Executive Officer, C+R Team
Robbin Jaklin
Former President, C+R Alum